First we need to understand this distinction:
Important activities have an outcome that leads to us achieving our goals, indifferent whether these are professional or personal.
Urgent activities demand immediate attention, and are usually associated with achieving someone else's goals. They are often the ones we concentrate on and they demand attention because the consequences of not dealing with them are immediate.
You can read more about the Urgent-important matrix coach cards on the official page of symbolicard.com.
